16 Off-Page SEO Techniques You Can Use in 2018
There are two types of SEO techniques, on-page SEO, and off-page SEO techniques.
You can implement both on your website or blog to increase traffic and rank position in the search engines.
As you may know, SEO (Search Engine Optimization) plays a major role to improve the rank and SERP visibility in the search engines.
Many people refer off-page SEO to link building.
But It’s not just about only link building. it’s much more than that.
I know, You may be wondering, how to do off-page SEO in a proper way?
Firstly, you should start optimising your website with on-page SEO.
Once, you have done with on-page SEO practice.
It’s time to move on to off-page SEO techniques which are most important to improve your website visibility and ranking position in the search engines.
Download Free Ebook
Are you serious about blogging? Need best and free blogging tools & resources? Enter your email address and get the free toolkit of best blogging tools & resources.
- Off-Page SEO Techniques 2018
- 1. Social Media Platforms
- 2. Use Forum
- 3. Social Bookmarking
- 4. Article Sharing
- 5. Directory Submission
- 6. Question & Answer Platform
- 7. Youtube Videos
- 8. Guest Blogging
- 9. Document Sharing
- 10. Commenting
- 11. Competitor’s Backlink
- 12. Web 2.0 (PBN)
- 13. Broken Link Building
- 14. Business Reviews
- 15. Image sharing
- 16. Create Autopilot Content
- Off-Page SEO Techniques: Tips To Avoid Spamming
- Next What for Off-page SEO Techniques?
Off-Page SEO Techniques 2018
Here I am sharing 16 actionable off-page SEO techniques which you can implement in 2018 to boost your website SERP (Search Engine Result Page) position.
Social media platforms are the great resources to build trust and authority of your website.
you can engage with people and share your content on multi-social media networks.
Google also like social signals in the term of ranking a website.
If you are not active on social media sites, you should be and build a community related to your niche.
Sharing great content on social media platforms can bring tons of traffic.
It also helps to build trust and authority of your website.
For your reference, Here I am sharing some of the most popular social media networking sites.
2. Use Forum
Do you use the forum to engage with other like-minded in your niche?
If not, you should start using it today.
Forum or communities around the web are the great sources to boost your off-page SEO practice.
Answering the questions on the forums is a great way to get high quality do follow backlinks.
If a forum does not provide a do follow link, still it is good to use forums for your brand awareness and for generating the traffic.
So, find the great forums or communities in your niche and start using it right away.
In the past social bookmarking platforms were the great resources to promote your blog or website.
Still, it works but doesn’t work more.
Because it’s hard to find good authority social bookmarking sites today.
Find the popular social bookmarking sites with high authority and submit your blog or website.
Note: Submitting your blog to spammy (low quality) bookmarking sites can be hurt your SEO.
4. Article Sharing
Do you know you can add great value to your blog by submitting an article on popular article sharing platforms?
This is the genuine way to get high quality do follow backlinks.
Here I have listed some popular and great article sharing sites.
5. Directory Submission
Submitting your blog in popular business directories is another way to get a decent amount of traffic and gain the authority of your website for Google SERP.
There are many blog directories who accept your blog link and list that in their directory.
But It’s little tough to find high-quality business directories.
Tip: Search Google for business directories and check the website DA (Domain Authority) and PA (Page Authority) to make sure of the quality the website.
6. Question & Answer Platform
Do you be active with Questions & Answers websites?
Probably you don’t know,
These are the group of huge online communities.
There are many people from each niche who ask their problem on daily basis.
So, you have a good opportunity to solve their problem related to your niche and convert them into your daily blog reader by referring to your blog.
7. Youtube Videos
If you are not sharing your ideas into videos still now, You should.
It’s a creative way to share your knowledge and experience visually.
As you may know, Youtube is one of the most popular video streaming website by Google.
It has good authority in compare of other video streaming sites.
Tip: Make short and unique videos and upload it to youtube with the right combination of title tag & description.
Write the unique description related to your video and also give refer link to your blog or website.
By doing so, you can improve the credibility and authority of your blog.
8. Guest Blogging
Posting an article on other’s blog and getting a backlink add great value to your blog.
Guest blogging is the great example of off-page SEO techniques to earn high quality do follow links.
Now you may be thinking that how to find such as blogs who accept guest post?
Search Google with “Submit a guest post” keyword/phrase.
you will find a lot of search results.
Choose the blog who has good DA & PA and start guest posting.
9. Document Sharing
You can also take benefit from document sharing site like Slideshare.
Where you can upload your article as ppt or pdf file.
Getting do-follow backlinks from high authoritative sites will get your targeted keywords optimized.
These off-page SEO techniques will help to increase your site visibility and authority in search engines.
Having a habit of commenting on blogs is very good practice for off-page SEO.
There are many benefits of commenting on blogs.
you can analyze that what are the common questions who people are asking most.
Submit your comment and let the people know about you and your blog.
It will help you to earn backlink and spread your brand awareness also.
It will help you a lot to get an idea on from where and how your competitors are getting backlinks.
You can use the same off-page SEO techniques to generate the backlinks as your competitors are.
12. Web 2.0 (PBN)
You can take link building a step ahead by creating your personal PBN (Personal Branding Network).
There are many web 2.0 platforms with good authority.
Create your free blog on these web 2.0 platforms and link back your main blog or website.
According to DA & PA, Here are some free Web 2.0 Platforms to create a blog.
Creating own PBN is the best practice for off-page SEO techniques.
Find broken links on other websites and start link building.
You may be wondering.
How to do that?
Search Google for “Keyword + Resources” and click through each result and find where is the broken link on the resource page.
If It’s relevance to your niche, create content around it on your website and ask the owner of that website to replace the broken link with your new content link.
You can do the same job on Wikipedia.
Go to Wikipedia and search for your keyword or niche.
Browse the page related to your niche and press “ctrl+f” and type “dead link” and press Enter button.
Now, It will show you the dead link if there are.
Create the similar content on your website or blog and then edit the Wikipedia page to replace your link.
So this is a great opportunity to grab backlinks from authority sites.
This off-page SEO technique will help you a lot to get authority and traffic to your blog.
14. Business Reviews
Business reviews are another off-page optimization that plays a big role in off-page SEO.
You can increase your brand awareness by giving reviews on popular websites.
Putting your URL and name on a high authority review site like Yelp will get your brand to the top of search result.
15. Image sharing
Image sharing sites like Pinterest and Instagram also improve search engine visibility and traffic to your website. Contents are only for web search. But, nowadays people also search for images.
So, Share unique & creative images related to your niche and keep continue off-page SEO practice.
16. Create Autopilot Content
In the last, I would like to say that content is king.
Create such as content that generates backlinks and social shares on autopilot.
Here are some content formats examples which go virals and generates thousands of links and shares.
- List posts
- How to
According to BuzzSumo, they discovered that list posts (article) generated more backlinks than other content formats like quizzes, videos, and even more than infographics.
Use Buzzsumo to find the most shared articles on the web.
It’ll give you an overview of what types of contents are getting tons of shares.
Off-Page SEO Techniques: Tips To Avoid Spamming
In the past, Google had no powerful system to detect spam links on the web.
But, now Google has changed their algorithm system and made it powerful and strict than before.
When it comes to off-page SEO you should be careful.
Because Google doesn’t like such as links which come from thin or low-quality websites.
In case of spam, Google can be penalized your website for forever.
There too many factors which Google counts as spam.
So to avoid spamming during off-page SEO, you should keep these things in mind.
Spammy Backlinks – Don’t build backlinks on low-quality websites.
Note: Use google disavow tool to remove bad links to your site.
Paid Links – Now paying to others for backlinks is also punished by Google.
Optimized Anchor Text – Anchor text refers to the text of a link. Don’t use same anchor text for every backlink over and over. Use different anchor text like “here” and “learn more” to avoid over optimization.
Irrelevant Links – building links on different niche sites is also a signal for spamming. So, avoid getting backlinks from Irrelevant sites.
Bonus Tip: Perform link audit and use Moz open site explorer tool to check spam score on your website.
Next What for Off-page SEO Techniques?
Increase your search engine traffic and authority of the website by following the steps outlined above.
These 16 off-page SEO techniques will surely help you to build high-quality backlinks and to increase the authority of your website for search engine.
You can ask questions regarding off-page SEO in the comment section below, and let us know what are all the off-page SEO techniques which you are using in 2018?
Want More Actionable Tips?
Subscribe our newsletter to get more secret tips direct into your mail box.